Search results for "Means-end analysis"

LES DETERMINANTS A L'ACHAT DE PRODUITS ISSUS DU COMMERCE EQUITABLE : UNE APPROCHE PAR LES CHAINAGES COGNITIFS

2006

In this research, we examine the motives underlying fair trade product purchase through two studies using a means-end methodology. Considering the growth of fair trade product consumption and the expansion of its distribution in two different distribution networks, a first exploratory research has been led. It shows that motives and, more particularly, means-end chains underlying fair trade coffee purchase differ depending on the types of retail store chosen (specialized shop vs. Supermarket). Then, fair trade coffee buyers who shop in supermarket have been interviewed in a second study. In the one hand, it permits to define choice criteria, consequences and values underlying this purchase,…